29% of MP3 Player Owners have Downloaded Podcasts
Podcasting catches on [pdf] - by: Lee Rainie, Mary Madden
More than 22 million American adults own iPods or MP3 players and 29% of them have downloaded podcasts from the Web so that they could listen to audio files at a time of their choosing. That amounts to more than 6 million adults who have tried this new feature that allows internet "broadcasts" to be downloaded onto their portable listening device.
Check Out: Pew Internet
1 Comments:
PEW Wrote:
Some have noted that our question wording did not make the distinction between getting an MP3 file via RSS or by learning about the file and downloading it another way. All respondents in our survey were asked, "Do you have an iPod or other MP3 player that stores and plays music files, or do you not have one of these?"
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